Social media helps to, among other things
- Give you an audience
- Create brand awareness and validation for your business, and
- Advertise
To expand on the second part, you create trust and interest in your brand by building a complete and accessible social media page(s) and an engaging audience, even before you advertise to sell. Social media activities also help you keep your brand in the minds of your audience; another valuable asset besides sales.
Social media has without question become a crucial form of media now, as governments, institutions and brands big and small would attest to its role in sales, facilitating access to information and keeping in touch with one’s core demographic.